UNHEARDOF X Adidas come together in celebrating the 10th Year Anniversary of FC Cincinnati with a Limited Edition Forum Low. 

Growing up in the inner city, Phil and his friends used sports as a coping mechanism to help survive their environment and spent every waking second outside. With little money to spare, the friends had to make do with whatever equipment they could get their hands on. Most of the time, that meant having to play basketball with a soccer ball, or kicking around a worn out basketball when they couldn’t find a soccer ball. In fourth grade, Phil decided to focus on soccer. A decision that paid off as he became one of his team’s star players. He wanted to be a professional soccer player, but puberty hit him hard in middle school. The changes to Phil’s body caused him to lose his primary weapon of speed, which cost him his spot on the team. Phil was devastated but decided to return to basketball and tried out for his sixth grade team.

Unfortunately, that produced the same results as his soccer tryout. He was told he was just too slow. This crushed Phil’s confidence, so he fully embraced his “Pork Chop” moniker and never played organized sports again. This may have been a blessing in disguise, as that summer, Pork Chop received his first skateboard. These events would completely alter Phil’s future, eventually leading to the founding of UNHEARDOF.

The UNHEARDOF X FC Cincinnati Adidas Forum Low “All For Cincy” is a modified take on an Adidas Originals lifestyle basketball shoe. This version of the Forum Low sees the ankle strap and lockdown collar removed, and its original tongue swapped with the taller, soccer influenced Adidas Gazelle Indoor tongue. The shoe features premium pig nubuck uppers, 3M reflective debossed brand DNA graphics, FCC and Adidas co-branded embroidery on the tongues, and custom UNHEARDOF branded graphic insoles. 

The “Orange Kit” colorway pays tribute to the uniforms FC Cincinnati wore when they captured the Supporters’ Shield in 2023. The uppers are FCC Orange pig nubuck with an FCC Blue collar lining, and chalk white toeboxes and tongues. The iconic 3 Stripes are Metallic Silver leather, representing the Supporters’ Shield trophy. The “Orange Kit” upper features a wraparound graphic of the team’s motto “All For Cincy” debossed in gothic 3M reflective silver. All this sits atop a chalk white rubber cupsole with a translucent gum rubber outsole.

The UNHEARDOF X FC Cincinnati Adidas Forum Low “All For Cincy” will be available at UNHEARDOF on 10/24.

Available now online and in store. Asics Summer 2025 footwear collection is taking over the streets this summer in Cincinnati. Be sure to swing by UNHEARDOF and lace up a fresh pair of GT-2160's or 1130's.
Photos by Chad Dolan

Thank everyone for coming out to the UNHEARDOF X Adidas Rivalry Low Grandma Couch "Mother's Day" Release Party! Hope you liked the cupcakes!

UNHEARDOF took some of the girls from St Augustines school from Covington KY out to lunch and gave each student a pair of Adidas x UNHEARDOF Grandma Couch Rivalry Lows with a bouquet of flowers to take home to mom.

When you shop and support UNHEARDOF you constantly supporting the local area youth.
Thank you for your support.

The Last Rivalry.

Mother’s Day is typically a joyous holiday, but for some folks it can be particularly hard.
Especially the first Mother’s Day after losing a loved one. Be it a grandmother, mother,
auntie, sister, or just someone special in your life, it is important to not dwell in grief, but
remember the good times we spent with them. UNHEARDOF wanted to create a shoe that encourages everyone to stay positive during hard times, and to always stop and smell the flowers.

For one last time, Unheardof is revisiting its storied Grandma’s Couch Rivalry Low to
celebrate the life of their matriarch Naomi Phillips. Sitting atop a gum rubber midsole, the
Final Rivalry features premium Baby Pink pig suede in tribute to her favorite flower, the
orchid. Building on the orchid theme, the iconic 3 Stripes are alternating green and red
pig suede, representing the orchid’s stems and growth. The panels are an update of the
beloved embroidered floral couch pattern with a completely new design, unique to each shoe.

The Final Rivalry further honors Naomi with embossed examples of her handwriting. In
addition to her handwritten Adidas branding on the heel tab, Phil Lipschutz’s loving tribute to her states “Dear Naomi” at the forefoot, and the phrase he signed every card with; “Love, Always and Forever” on the heel counter. A fitting way for Phil to give Grandma her flowers one last time!

Adidas X UNHEARDOF Rivalry Low Grandma’s Couch ‘Mothers Day’
JP9906 CLEAR PINK/RED/ $185.00 in Mens Size 4-14
available May 10th 2025 11 AM exclusively in store only at UNHEARDOF

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