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    Erika's Poem's in New York City

    Erika's Poem's in New York City

    Here's a look at some behind the scenes our us getting Erika's poem put up all throughout New York City.

    “Why would put your marketing campaign poster all over New York City?” - Erika never got to have a art show. The world never really got to read her poetry. Only a select few ever had the pleasure to read it from her childhood. Where Erika came from, it’s a dream to go to the big apple in the summer and look at art museums, watch the greatest shows on Broadway, listen to the coolest bands in venues and bars. For those teenagers that use poetry and music for their escape in their daily struggles on this planet, we just hope they get a chance to walk by one of Erika’s poems hangin up in a city with some of the most iconic art blast throughout the concrete jungle, and find 5 minutes of peace while reading her poems. “New York City is the brightest city in America at night. Where ever you are baby sister, you’ll be able to see your art from its lights.”

    - @philip_lipschutz
    Adidas X UNHEARDOF Rivalry Low “Erika’s Poem” will be able June 10th 11am at @cincycac in Cincinnati for an art show experience
    Also will be available June 10th 11am on the World Wide Web UNHEARDOFBRAND.com

    Nike SB X Jordan 4

    Nike SB X Jordan 4

    Cincinnati has always had a special tie to his royal Airness, in 1997 the UC Bearcats started a local Jordan Brand craze as they became one of the first College Schools to rock Air Jordan on the hardwood. Players such as NBA’s Ruben Patterson and Kenyon Martin were making highlight reel’s high flying through the air and swishing buckets with Cincinnati across their chest, and OG Air Jordans on their feet. With Classic Jordan Brand ‘Cat scratch’ Jersey’s and shorts, to team exclusive Jordan Brand Shoes you couldn’t walk down a little Cincinnati block without seeing a group of people donning the Jump Man. The Bearcats were what everyone wanted to be. Though it may have been common place in Cincinnati, seeing Jordans elsewhere wasn’t a regular occurrence yet. What was once spotted only on sweat drenched gym floors began to pop up on the feet of stars in prime time television, heavy metal rock videos and even in some more unusual places. On the surface a Skatepark doesn’t seem like a place you would find Air Jordans being put to good use. But as it turns out, Jordan’s were equally as effective on a skateboard as they were on the basketball court.
    The ¾ cut construction, the extra ankle support, and the super grippy outsoles that were built to be amazing on the basketball court were excellent for board feel, grip and foot protection during skate sessions. The knit between the University of Cincinnati, Jordan Brand and skateboarding couldn’t get any stronger as UC’s campus was seen as a Mecca for local skateboarding. The classic trick the ‘Boneless’ was even invented at the world famous D.O’s spot right next to campus, this was later made famous By Steve Caballero who was well known for popping boneless’s in Air Jordans. To celebrate and acknowledge the long standing history of Jordan Brand crossing over into skateboarding, the Air Jordan 4 has now been given the SB treatment with a heavy suede mudguard, reinforced upper and ankle support “wings,” a gum rubber outsole for superior grip, and its signature tall tongue with the Jump man logo. Packed with extra padding!!! The Nike SB X Jordan 4 "St Patrick's Day" is available 03.17.2023

    shout out to our new friends an old:
    Tony Hetiz- Ned XL- Rob Zilla- Sour Smoothy

    How could we forget the grass roots of the Jordan 4? Basketball will always have a home in Cincinnati even tho most of the games are seen on the black top and not the arena. Loosing our Cincinnati Royal's team will always hurt, but our love for the game will always stay true.
    There' no dout the Jordan 4 looks iconic on the court, even if you can't kickflip in them...

    All photos by Chad Dolan
    @undergroundvisual

    Doyenne X Nike SB collection available now

    Doyenne X Nike SB collection available now

    Step beyond boundaries in the Blazer x Doyenne. Teaming up with the ungendered European-based skateboarding brand, the design embraces every person's multitude. Neutral colors and layered taping pair with blurred graphics to celebrate the intricacies of change and growth, while the durable pineapple canvas upper (yes, fabric made from the waste of pineapples) keeps you skating, falling and getting back up again and again. Don't get stuck in a box—lace up, blur the lines and find your harmony.

    Doyenne is a brand & design studio run by women with a focus on inclusivity. Rooted in skateboarding and working at the intersection of philosophy, social equality and design innovation, Doyenne translates their values into curated projects and collaborations. Our approach integrates responsible sourcing with accessible design and authentic storytelling. Every project keeps community at the forefront.


    Nike Dunk Low Premium Valetines Day

    Nike Dunk Low Premium Valetines Day

    Roses are red, dunks are cool. Peighton is laced up and ready for her Valentines Day date. Are you?
    Available now in store only at UNHEARDOF

    JA'MARR CHASE X NIKE FOOTBALL

    JA'MARR CHASE X NIKE FOOTBALL

    Nike Football X Ja'Marr Chase "Chosen 1" Collab T shirt release. Nike Football asked us to make some noise for this release so we called up our good buddy Danny Gamble to slap up a mural of Ja'Marr really quick and then called the iconic C.F. Payne for collab with us on a limited edition 1/100 poster and football card. Free with purchase of the T shirt.