In the summer of 2016, Founders Tori and Leah found themselves going through the same thing: a big break up with a serious boyfriend.Their exes just happened to be best friends. The girls formed an unparalleled bond, through comfort and support. They also discovered that they completed each other. That singular experience inspired a mantra that turned into the concept for their current business venture.... Boy Lie
Started in 2011, Albino and Preto (A&P) began releasing limited edition BJJ Gi’s and apparel. These limited runs often featured distinct color schemes, embroidery, collaborations and artwork (easily compared to the likes of the Nike SB Dunks), which caught the eye and became one of the favorite brands among BJJ practitioners. Featuring our friends up in East Walnut Hills, Limitless Brazilian Jiu Jitsu is your go-to place around the city offering a clean and friendly training environment for you to practice and learn the “Gentle Art”. Limitless is owned and operated by world class martial artist Robby Malof. Robby, who is an A&P athlete has been practicing and winning competitions on BJJ’s biggest stages since 2006. Limitless teaches that Brazilian Jiu-Jitsu is a much deeper art than most people realize. On the surface they award belts, compete for medals, and teach self-defense. But the reality is Jiu-Jitsu is about a more profound message. To teach people to believe in themselves.
Dime, the iconic skateboarding brand born from the vibrant streets of Montreal, is a true embodiment of skate culture's playful spirit. With a fusion of creativity, camaraderie, and a touch of irreverent humor, Dime has carved its own unique path in the skateboarding world. From their captivating videos that blend mind-boggling tricks and genuine laughter to their carefully curated apparel and accessories, Dime brings a fresh perspective to the skateboarding scene. Dime isn't just about clothing and gear; it's about embracing a lifestyle that's as thrilling as it is inclusive. Come down to UNHEARDOF and check out our new Dime Fall Collection, Available now!!!
The Nike Air Alpha Force 88 was showcased on the hardwood back in 1988. But do you know why this mid cut basketball silhouette goes down as a icon in basketball footwear history??? Back in 1988 Michael Jordan was over Nike, the Jordan 2.. well let’s just say it. Was kinda trash.. as Michael was about to leave the swoosh and go else where, he met a new homie by the name of Tinker Hatfield. Tinker showed Michael the Air Alpha Force he had just designed, MJ loved it! Loved it so much he wore this for the first time ever in 1988 in a game against the New York Knicks on January 30th. MJ got the W that night with 28pts. One week later,February 7th MJ flew thru the “AIR” like a fighter jet and did the unthinkable an jumped from the free throw line and jammed a basketball thru the hoop wearing the brand new Air Jordan 3 which was famously designed by non other - Tinker Hatfield, Of course his airiness won the dunk contest that year. Meeting the mastermind architect “Tinker” and him giving the Air Alpha Force played a major role in the legacy of footwear MJ played in. Thanks Tinker! You’re a real one for that!
