The Adidas Samba's are back with high demand this summer donning fresh new color-ways along with your favorite OG color ways. Come stop into UNheardof today while supplies last to grab a new summer staple for your collection!

In honor of the Adidas x UNheardof 'Erika's Poem' Release, UNheardof and Adidas decided to team up once more to help raise mental health awareness with at risk kids from local schools and the Children's Home. The event was held at the Contemporary Arts Center in Cincinnati. Phil Lipschutz (owner of UNheardof) spoke with the children and had constructive conversations that covered some difficult topics relating to Mental health awareness. Along side the conversations each kid received a pair of 'Erika's Poem' early before they released, complementary from UNheardof. Following the conversations, Unheardof held a workshop for the kids. The workshop allowed the kids to design their own Adidas shoe while they enjoyed pizza, cookies, and soft drinks. A lucky few kids might even see their Adidas design come to life ;-). Adidas topped off the event by donating a backpack and t-shirt to each child. If you would like to make a contribution to the children's home please visit their website at www.chnk.org

Here's a look at some behind the scenes our us getting Erika's poem put up all throughout New York City.

“Why would put your marketing campaign poster all over New York City?” - Erika never got to have a art show. The world never really got to read her poetry. Only a select few ever had the pleasure to read it from her childhood. Where Erika came from, it’s a dream to go to the big apple in the summer and look at art museums, watch the greatest shows on Broadway, listen to the coolest bands in venues and bars. For those teenagers that use poetry and music for their escape in their daily struggles on this planet, we just hope they get a chance to walk by one of Erika’s poems hangin up in a city with some of the most iconic art blast throughout the concrete jungle, and find 5 minutes of peace while reading her poems. “New York City is the brightest city in America at night. Where ever you are baby sister, you’ll be able to see your art from its lights.”

Cincinnati has always had a special tie to his royal Airness, in 1997 the UC Bearcats started a local Jordan Brand craze as they became one of the first College Schools to rock Air Jordan on the hardwood. Players such as NBA’s Ruben Patterson and Kenyon Martin were making highlight reel’s high flying through the air and swishing buckets with Cincinnati across their chest, and OG Air Jordans on their feet. With Classic Jordan Brand ‘Cat scratch’ Jersey’s and shorts, to team exclusive Jordan Brand Shoes you couldn’t walk down a little Cincinnati block without seeing a group of people donning the Jump Man. The Bearcats were what everyone wanted to be. Though it may have been common place in Cincinnati, seeing Jordans elsewhere wasn’t a regular occurrence yet. What was once spotted only on sweat drenched gym floors began to pop up on the feet of stars in prime time television, heavy metal rock videos and even in some more unusual places. On the surface a Skatepark doesn’t seem like a place you would find Air Jordans being put to good use. But as it turns out, Jordan’s were equally as effective on a skateboard as they were on the basketball court.
The ¾ cut construction, the extra ankle support, and the super grippy outsoles that were built to be amazing on the basketball court were excellent for board feel, grip and foot protection during skate sessions. The knit between the University of Cincinnati, Jordan Brand and skateboarding couldn’t get any stronger as UC’s campus was seen as a Mecca for local skateboarding. The classic trick the ‘Boneless’ was even invented at the world famous D.O’s spot right next to campus, this was later made famous By Steve Caballero who was well known for popping boneless’s in Air Jordans. To celebrate and acknowledge the long standing history of Jordan Brand crossing over into skateboarding, the Air Jordan 4 has now been given the SB treatment with a heavy suede mudguard, reinforced upper and ankle support “wings,” a gum rubber outsole for superior grip, and its signature tall tongue with the Jump man logo. Packed with extra padding!!! The Nike SB X Jordan 4 "St Patrick's Day" is available 03.17.2023

shout out to our new friends an old:
Tony Hetiz- Ned XL- Rob Zilla- Sour Smoothy

How could we forget the grass roots of the Jordan 4? Basketball will always have a home in Cincinnati even tho most of the games are seen on the black top and not the arena. Loosing our Cincinnati Royal's team will always hurt, but our love for the game will always stay true.
There' no dout the Jordan 4 looks iconic on the court, even if you can't kickflip in them...

All photos by Chad Dolan
@undergroundvisual